Resume

Work History

Built the business ground up, managing P&L across 5 core functions with 650+ team members

Branded Service Ecosystems: Launched ‘PaintCraft’ – an industry-first D2C painting marketplace. Architected the systems, processes & technology design. Brand identity, experience design, social media & digital marketing
Retailing: Design, strategy, branding, roll out & operations – Franchise stores (FOFO) and Experience centers (COCO).
Influencer management: Created the field organization to engage contractors and the OPUS ID – contractor app which scaled to 200K active monthly users
Customer Success: Built the Customer Success team in charge of CRM, contact center operations, tracking NPS & satisfaction scores across touchpoints
Digital Products: Set up the digital product management structure. Consumer website & app, B2B commerce portal & enterprise analytics
Colour: Partnered with global & Indian design partners for ‘Colourcraft’ – A comprehensive colour system with 2000+ colours, including 200+ India Iconic
Opus Assurance: Nation-wide roll out of a technology based 1 year service warranty on painting. Service design, tech integrations, field training & roll-out across 12,000 pin codes

Used data & insights to improve customer experience & outcomes in a rapidly growing healthcare business

Digital Strategy Leadership: Transformed traditional healthcare marketing through data-driven strategies across 100+ hospitals, achieving 60% digital appointment acquisition
Performance Innovation: Introduced comprehensive tracking for offline campaigns using virtual numbers and analytics, improving ROI measurement
Workflow Optimization: Pioneered OT Workplace app for surgical workflow optimization improving patient outcomes and operational efficiency

Multi-Category P&L Leadership, Design management, Branding, ATL campaigns, Sales

Brand & Category management: Led the interior emulsions brand portfolio, accounting for 45% revenues of Asian Paints. New product, on-ground activation, media campaigns & PR
Loyalty & engagement programs: Created ‘Masterstrokes’, the industry leading loyalty program. Set up ‘Colour Academy’ – a network of best-in-class training centers for painters
New business: Built Nilaya as India’s first luxury wallpaper brand with global partners from UK, US, New Zealand & Germany
Retail Innovation: Launched international award-winning flagship store – ‘Colour with AP’
Portfolio Management: Full P&L accountability for ₹300+ Cr across Wallpapers, Adhesives & Textures verticals with consistent double-digit growth
Business Scaling: Scaled adhesives business from 0 to ₹50+ Cr with 50,000+ distribution points. Global sourcing partnership with Henkel & in-house packaging design
Design Function: Established a multi-disciplinary in-house design & editorial team focused on colour & décor