Hi, I build businesses and experiences that are both beautifully designed and operationally rigorous — a combination that’s rarer than it should be.
Trained as an architect. Spent 23+ years at the intersection of design, technology, brand, and experience, launching and scaling businesses across retail, services, digital, and luxury. Part of the founding team that built Birla Opus from scratch, scaling to a #3 spot in less than 2 years.
My work spans 0→1 moments, building something from nothing and 0→10 ones, taking an idea to real scale. Often at the same time. What drives me is curiosity: across domains, disciplines, and the conventional lines between creative and commercial. I’m as comfortable defining a brand’s visual language as I am designing the operating model behind it.