Index — 2026
Srikanth SK
Marketing and brand leader. Twenty-three years across paints, healthcare and premium retail — founding team at Birla Opus, previously CMO at Dr Agarwal’s, and seventeen years at Asian Paints across brand, innovation and digital.
Selected Work
2003 — Present
PaintCraft
India’s first D2C painting services marketplace. Scaled from 11 to 450+ towns in twelve months with 3,000+ service partners.
Retail Network
India’s largest organised paint retail network. 1,200+ franchise and experience stores in twenty-four months.
Colourcraft
A comprehensive colour system with 2,000+ shades, including 200+ India Iconic colours built with global and Indian design partners.
Colour Next
India’s most enduring colour forecast. A multi-year property translating design research into palettes shaping the country’s interiors.
Nilaya
India’s first luxury wallpaper brand. Hand-painted murals, designer collaborations including Sabyasachi, partnerships with global houses.
Beautiful Homes
The move from selling paint to selling spaces. An editorial lifestyle platform, an interior design service and a content engine.
Lab Nilaya
An experimental space for the design community. Materials, prototypes, collaborations with architects and designers.
Corporate Campaign
The work that connected Asian Paints to the idea of home, not just the paint on the walls. A category-defining brand story.
Le Corbusier × Aspira
A meeting of architecture and surface — bringing the Le Corbusier colour system to an Indian audience.
Healthcare, Reframed
Setting up the marketing function for a 100+ hospital network. Data-driven acquisition, 60% digital appointment share.